What is Niche? How to choose your best niche in 2023.
Niche is a certain special topic on which you have complete information. Like digital marketing is a topic and you can create a blog you can create a YouTube channel and give complete information about it to people.
Niche simple word as it is, it is equally difficult to decide. Sometimes it takes our whole life to select our niche and we still don’t know what our niche is?
In this blog I will give you complete information related to the niche. By the end of this blog you will have 100% decided your niche.
The biggest problem is how to select our niche. Sometimes we get very confused about selecting our niche. I give you 6 topics in which you can make your niche.
Business
Career
Health
Relationship
Money
Creativity
You can make any one of these your broad niche.
What is a broad niche and micro niche?
Broad niche is the choosing of a specific topic or field. Suppose someone has a broad niche in business. So what will be its micro niche?
What are micro niches?
Micro niche is a part of a broad niche. If someone’s broad niche is a business then its micro niche will be the internal parts of the business. Like
Growth
Freedom
Awareness
Market Dominance
Profits
Cash flow
Better Returns
Efficiency
Automations
Reputation
You want to take your business online or want to learn digital marketing then contact us.
How should we select our niches?
What is Niche? How to choose your best niche in 2023
Niche is a certain special topic on which you have complete information. Like digital marketing is a topic and you can create a blog you can create a YouTube channel and give complete information about it to people.
We can select your niche in 5 ways.
Passion-: The first way to niche selection is passion. What is passion? Passion is the work which makes you feel happy from within. It is called passion.
Make a list of those tasks that you feel happy doing. Anyone’s passion can be anything like yoga, dance, singing, teaching etc.
Problem -: The problem after passion is whether your passion can solve any problem or not. Suppose your passion is to do yoga, with this you can solve the problem of obesity of people and help them in staying fit and healthy.
Persona-: Persona means to your target audience. If your passion is yoga then who will be the target audience? Your target audience will be housewives, people who are suffering from obesity.
Potential-: Now you have to see what niche has market value or any potential. Means whether there is demand for it in the market or not.
Payment-: Now next you have to see whether anyone will pay for your niche.
10 steps niche selection process.
Problem you can solve
Which problem of people can you solve? You will have to search for it. It is possible that you also face some problems in your daily life. So you have to see that other people in the world must be facing that problem. You have to know how you will find the solution to that problem.
Macro Niche
You have to decide what your macro niche is? Macro niche means broad niche. Suppose your macro niche has a relationship. Now you have to know which problem of people you can solve in relationships.
Micro Niche
You have made your macro niche a relationship, now you need to know what your micro niche is? They are different parts of a relationship, among them you have to see which micro niche you can work on.
Relationship
Compatibility | Support |
Happiness | Understanding |
Love | Newness |
Growth | Quality Time |
Respect | Transparency |
All these are parts of the relationship, out of these you can choose your micro nich
Market
Now you have to select the market for your niche and which language market you will choose. That means Hindi, English, Marathi, Telugu can be any language in which you are comfortable.
Location
Now you have to decide the location for your niche, where and for which location you will work.
Tools
The next step will be your tools or method. With which tools you will work on your niche.
System Name
Now that you have decided on your macro and micro niche, your next step will be what will you name your system. What will you name your brand?
Community Name
Next step will be what name you will give to your community.
Designation
The next step will be what will be your designation and what will you be as a coach and a mentor.
Positioning
Your last step will be positioning of how you will introduce yourself. For Example Hello, my name is Rozy, founder of Rozy digital school. I help people learn digital marketing and grow their business and increase their income.
These 10 points will help you a lot in selecting your niche. Your niche is also your goal. It is very important to have a goal in life. It is very important to have a goal in life, without a goal life is completely useless.
It is as if a ship has left the port without any map and destination, it does not know where it is going. So what do you think, will that ship reach somewhere or will it lose its way and sink somewhere.
Our life is like this without a goal, without a destination we will never know what we are going to do. There is another ship which has a perfect map and knows where it has to go.
Even if the ship deviates from its course 99.9 times, it will still reach its destination.
This happens with humans too, when you have a goal then you will definitely reach your destination. Without a goal you will never reach anywhere.
It is very important to have goals in life. When you set a goal for yourself, you know where you want to go.
If your niche is digital marketing and you want to take your business online or want to learn digital marketing, then you contact us.