Digital Marketing future in India 2024. The future of digital marketing is very bright in India. Digital marketing is a huge market in India and it is growing every year. In the last few years, we have seen that everything around us is becoming digital. Did you think a few years ago that you can do transactions from your phone only, your phone will become everything for you, but today all this is happening.
With the advent of the Internet, the use of mobile phones has also gone away. Today, millions of people are on social media. Today, only 2.41 billion people are active on Facebook alone. Mark Zuckerberg would never have imagined that the app he used in college was only for his group.
The app they are making to talk will one day put them in the list of richest people in the world. Today Facebook, which has now become Meta, is a $61.2 billion company. 2023, the internet users are expected to surpass 600 million in India and 5.3 billion globally.
Why Is The Field of Digital Marketing Growing so Fast?
Long ago, no one would have even heard the name of digital marketing. People used to do marketing in the traditional way only. With the advent of the internet, digital marketing boomed. Earlier people used to do marketing only traditionally but today everyone prefers to do marketing digitally, be it a big businessman or a small one, everyone can do marketing because digital marketing is not expensive as compared to traditional marketing.
Facebook ad can be started from Rs 200, with the help of one ad you can easily reach thousands and lakhs of people. There are many reasons for the boom of digital marketing industry which we will mention in detail further. Stay with us till the end.
Read Also -: Why digital marketing is important now a days.
Advent of Internet
The digital marketing industry has grown with the advent of the Internet. Internet users are around 70 crores. These figures show that there are still many things in the Digital Marketing Industry that are yet to be explored.
As much as there has been growth in digital marketing in the last 5-10 years, it is possible that even more growth will be seen here in the coming few years.
Cost Effective Than Traditional Marketing
Digital marketing is very cost effective compared to traditional marketing and everyone can use it. Earlier big businessmen used to use traditional marketing but small businessmen could not use it because it was very costly but digital marketing is so cost effective that everyone can do it and grow their business.
The reach of digital marketing is world wide. Today you can work for people sitting in one country or make a person sitting in another country your customer.
Door To Door Digital Access
Today the reach of internet is not limited to big cities but internet has reached even villages and towns. Today there are as many mobile phones as there are members in the house. Today everyone is doing it for themselves.
The Prime Minister of our country Mr. Narendra Modi also wants to make our country digital. He has done very important work to promote digital.
Precise Customer Conversion
If you are a businessman or if you have any offline business, then your reach will be only till your local area, but that too there will be many types of competition. If you take your business online then your reach will also increase and you can reach your right customers and that too worldwide.
Your business also grows through online business and for this you do not need to take any space on rent, you can start it from your home. Digital marketing is a boon for small businesses, you can reach out to your right customers in a very limited budget, target them and make them your customers for life time.
Digital India
Digital India program was started in 2015. Its main objective was to connect the people of the country with digital technology and services. The government has taken many steps for this. Under this campaign, National Open Fiber Optic Network (NOFN) and Bharat Net project were started.
Under this program, public service will be made digital with the help of information technology from every city of India to small towns and villages and people will be made aware and encouraged.
Read Also -: Traditional Marketing vs Digital Marketing
Digital Marketing Future Growth In India
You read above that today 5.3 billion people use the internet in the whole world, India alone has 600 million internet users and you can imagine how much more this industry will grow in the future.
Today people prefer doing business online rather than doing business offline. After Digital India, by 2025 in India alone, the market size of internet based business will reach 16,000 crore dollars (about Rs 11.4 lakh crore).
Seeing the expansion of internet in India, many people have shifted their offline business online and they have got more growth from online as compared to offline.
After Covid, online learning and online business have got a lot of boost. During the lockdown, when people were locked in their homes and had nothing to do and all physical things were closed, then people started online learning and also started online businesses.
Why Is Digital Marketing Effective?
Digital marketing has become a very growing sector in the last few years. Digital marketing is very useful for everyone, whether you are a student, a house maker, a businessman or a professional, it is beneficial for everyone.
For Students
If you are a student, then you know that even after studying for 12 years, we cannot do a job, for that also it is very important to have some special skill, without any special skill, no one will give you a job. Academic studies No matter how much you want, no one questions it.
How is digital marketing effective for students? If you are a college student then you can learn digital marketing along with your studies so that after college you have many options to earn money. You can also do a job, today every company needs a digital marketer. The salary of a digital marketer starts from Rs 25000 in India.
For Housemaker
Today inflation is at its peak and it has become very difficult to run a household with one income. If you are a homemaker and want to help your family in running the household, then digital marketing is very effective for those women who take care of their family and cannot go out and do a job. By learning digital marketing, they can help themselves and their family.
You can generate income through digital marketing by working 2-3 hours sitting at home, for this you will not have to sacrifice your family.
For Businessman
If you are a businessman and thinking of taking your business online then digital marketing is effective for you. You can take your business online by learning digital marketing yourself. If you get this work done by a professional marketer, he will charge a good amount. Today in the market, people charge up to Rs 2 lakh for creating a professional website.
When your entire business goes online, then after some time you can put your business on automation. In such a situation, when Digital Marketing and Automation Strategies come together, it becomes a powerful combination which along with marketing the product. This is enough to run the business on autopilot mode.
For Professional
If you are a professional i.e. doctor, lawyer or CA, then how is digital marketing effective for you? If you are a professional then you can increase your reach with the help of digital marketing.
With the help of digital marketing, you can provide your services to millions of people and make lifetime clients. In such a situation, if they promote themselves online and use various digital marketing strategies, they can reach their target customers.
Conclusion
We have learned in this blog what is the scope of digital marketing in India. Digital marketing is effective for everyone, whether you are a student, a housewife, a businessman or a professional, it is effective for everyone.
Digital marketing is the most important skill of today’s time, by learning which you can generate multiple sources of income for yourself. If you also want to learn digital marketing then join Rozy Digital today and become a part of our community.