Is Digital Marketing a Best Career And Top 15 Career Options in Digital Marketing In 2023

           Digital marketing is marketing in which we use electronic devices like computer, mobile etc to do it, It is called digital marketing. Digital marketing is the components of marketing that uses the components of marketing that uses the internet and online based digital technologies such as desktop computers, mobiles phones and other digital media and platforms to promote products and services.

        Today digital marketing is a best career option and earn good income for it. The COVID- 19 pandemic has accelerated the shift to online banking, retail education and telehealth and these trends aren’t going away. The global digital marketing market size was valued at USD 43.8 billion in 2019.

             SEO

         Search Engine Optimization. The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business website. To accomplish this SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

        Social Media Marketing

      This includes everything a business does via social media channels. Just about everyone is familiar with social media but marketers must approach social with an integrated and strategic approach. Social media is used on the net only to pass it, but you can also boost the ad of your business in it so that more and more people see it.

      Not all social media platforms are created equal and its important to choose the ones that align with your target audience and business objectives.

       Research the demographics, user behavior and engagement levels of different platforms to determine where your audience is most active. For instance if your business targets professionals LinkedIn might be a more suitable platform than Instagram. By strategically selecting the right platforms you can maximize your reach and connect with your ideal customers more effectively.

     Content marketing

     Content Marketing uses storytelling and information sharing to increase brand awareness. Content can mean blog posts. Content should be published regularly with the target audience in mind. Ideally your brand would become a trusted voice within the industry by publishing quality reliable content.

      Now that we know what content marketing is, let’s explore its importance. In many ways content marketing is the complete customer acquisition channel.

     It drives traffic, builds trust, establishes your authority, and generates revenue. Sure Pay-Per-click (PPC) ads can bring traffic and revenue. Social media can be used to position your brand as an authority. But only content marketing helps you achieve a host of marketing goals without coming across as salesy in the first place.

        Content marketing is so important and works so well because it captures people throughout the sales funnel. You can use content marketing to attract users at the very top of the funnel, before they even think about making a purchase.

     In many cases a great piece of content is the moment when your relationship with the customer begins and that content is going to be with them through every step of the customer journey.  

           SEM

    Search Engine Marketing or SEM refers to paid advertisements that appear at the top of the SERP. The cost of these ads typically depends on the number of clicks the link receives. It helps attain a top rank quickly and it is time efficient.

     Search engine marketing is important for businesses of all sizes, but what exactly is it and how can you best utilize it for your marketing strategy? Search engine marketing is a popular concept in online marketing. In order to understand why SEM is important.

    It’s crucial to understand the benefits it offers for businesses online. SEM refers to a variety of techniques and strategies a company can use to generate more visitor traffic from search engine result pages to a website. The goal of SEM is to promote a website’s visibility using paid search contextual advertising and organic search rankings.

              Affiliate and Influencer marketing

      Working with an affiliate or influencer can help increase your audience reach by engaging with their existing audience. For an effective/ Influencer relationship try to work with an individual who is well known and respected with your industry.

       They can create content promoting your business or product and share a link to your website. Affiliate marketing is a revenue sharing marketing method in which a third party affiliate such as a blogger and youtuber advertises a business’s goods or services to help them achieve their marketing goals.   

          Email Marketing

   When someone visits your website or business invites them to join an email subscriber list with their permission you can send emails about sales, special events or product releases Email marketing is often underestimated and according Life marketing approximately $40 of revenue is brought in for every dollar spent on email marketing.

        The most important part of this digital marketing channel is that it should provide value to your audience.   Benefits of Email Marketing. 

• Creating personalized content.
•  Collecting feedback and surveys.
•  Improving sales.
• Increase leads.
• Generating traffic to your site. 
• Saving time. 
• Learning more about your audience.
• Increase brand awareness. 
• Communicating with your audience. 
•  Owning your media and contact lists. 

                Mobile marketing

Mobile marketing is mandatory for brands who desire to be with their customers side by side. It requires the marketer to adapt everything he is doing on the desktop to mobile. You must also be efficient in mobile specific tasks such as in app advertising texting  and social messaging apps. It is significantly important for brands that target a younger audience.