What is Perplexity Ai How to Use it 2024. A new tool has come in the world of AI whose name is Perplexity which has come some time back, it is just like ChatGPT but a little different from it, today in this blog we will know how Perplexity works and why it is different from ChatGPT, what is the difference, we will know everything in detail in this blog, stay with us till the end.
What is Perplexity Ai Tool?
Perplexity AI is an AI-powered search engine and question-answering tool that leverages advanced natural language processing (NLP) models to provide concise and accurate answers to user queries. It aims to enhance the search experience by delivering direct answers rather than a list of links, much like traditional search engines.
It combines natural language processing with various large language models (LLMs) to deliver accurate and relevant answers to user queries. The platform is described as a “Swiss Army Knife” for curiosity and information gathering, allowing users to explore topics, summarize content, and even create written material.
How to Use Perplexity AI
1. Creating an Account
While you can use Perplexity without an account, signing up enhances your experience by allowing you to save collections, customize preferences, and access additional features. You can create a free account using your email.
Navigate to the Perplexity AI website or open the mobile app if available. Look for the “Sign Up” button, typically found in the upper right corner of the homepage or in the app’s menu. Enter the required details, such as your name, email address, and a password.
Some platforms may also offer the option to sign up using your Google or Facebook account for convenience. After submitting your information, you may receive a verification email. Open it and click on the verification link to activate your account.
Once your account is activated, log in using your email and password. You can now access all features and personalize your experience on Perplexity AI.
2. Exploring Features
- Search Types: Perplexity offers two main search modes:
- Quick Search: Provides fast, basic answers.
- Pro Search: Engages in a conversational manner, asking follow-up questions to refine results based on user needs.
- Focus Feature: This allows users to direct their searches more precisely by selecting categories such as YouTube, Reddit, academic papers, and more, making it easier to find relevant information.
3. Conducting Searches
Start by entering your query in the designated area. Perplexity will analyze your question, search for relevant sources, and present a summary along with citations for further exploration. You can ask follow-up questions to dive deeper into topics or clarify your requests.
In the search bar, type your question or topic of interest. Perplexity AI supports natural language input, so you can ask questions in a conversational manner. The more specific your query, the more accurate and relevant the answer will be. For example, instead of typing “marketing,” you could type “effective digital marketing strategies for small businesses.”
Read Also -: How to create a video in using videogen ai tool
4. Organizing Information
Users can create “Threads” to organize their searches and manage related queries. This feature is useful for keeping track of different topics and projects.
To make the most of the information you gather on Perplexity AI, it’s important to organize it effectively. Start by saving or bookmarking useful responses and sources directly within the platform, if that feature is available. Utilize Perplexity AI’s ability to generate concise summaries to create clear notes or outlines.
For more comprehensive research, categorize your findings into relevant topics or themes. Consider using external tools like digital notebooks, such as Evernote or Notion, to compile and manage your information in a structured manner.
Regularly review and update your organized information to keep it relevant and easily accessible for future reference. By systematically organizing the data, you ensure that valuable insights are readily available when needed, enhancing your productivity and knowledge retention.
5. Using Generative Feature
Beyond answering queries, Perplexity can generate text based on prompts, allowing for creative outputs like writing songs or generating recipes. Perplexity AI’s generative features can enhance your search experience by providing dynamic, AI-generated responses tailored to your queries.
To leverage these features, start by posing your questions in natural language, allowing the AI to interpret and respond accurately. Utilize the AI’s ability to generate summaries, detailed explanations, and even creative content based on your prompts.
For example, you can ask Perplexity AI to summarize a lengthy article, create a content outline, or generate ideas for blog posts. Take advantage of the follow-up question functionality to refine and expand the generated responses, ensuring they meet your specific needs.
6. Mobile and Browser Integration
Perplexity can be accessed via mobile devices or integrated with web browsers, enhancing its usability across different platforms. Perplexity AI’s integration with mobile devices and web browsers ensures that you can access its powerful features anytime, anywhere.
On mobile, download the Perplexity AI app from your app store, which offers a user-friendly interface optimized for smaller screens, allowing you to conduct searches, ask questions, and review answers on the go. For web browser integration, you can use the Perplexity AI website or install a browser extension if available.
How Perplexity AI Works
Perplexity AI leverages advanced natural language processing (NLP) and machine learning technologies to understand and respond to user queries effectively. Here’s a breakdown of how it works:
1. Query Input
Entering your query on Perplexity AI is straightforward and intuitive, designed to mimic natural human conversation. Simply type your question or topic of interest into the search bar on the website or mobile app.
There’s no need to worry about using specific keywords; instead, phrase your query naturally, as you would when asking a person. For instance, you can ask, “What are the benefits of digital marketing for small businesses?” rather than just “digital marketing benefits.”
This natural language input allows Perplexity AI to better understand the context and intent behind your query, leading to more accurate and relevant responses.
2. Natural Language Understanding
Perplexity AI employs advanced Natural Language Understanding (NLU) techniques to interpret and process user queries accurately. When you input a question or search term, the AI analyzes the text to comprehend its meaning, context, and intent.
This involves breaking down the sentence structure, identifying key phrases, and recognizing nuances such as tone and implied questions. For example, if you ask, “What are the latest trends in digital marketing?” Perplexity AI understands that you’re seeking current information about popular practices in the digital marketing field.
The AI uses this understanding to fetch relevant data and generate precise answers. By leveraging sophisticated NLU algorithms, Perplexity AI can handle complex queries, provide contextually appropriate responses, and ensure a seamless and intuitive search experience.
3. Information Retrieval
Information retrieval on Perplexity AI involves efficiently searching through a vast array of datasets to find the most relevant and credible information for your query.
Once the AI has understood your query through Natural Language Understanding, it uses advanced search algorithms to scan web pages, academic articles, databases, and other reliable sources. The AI prioritizes high-quality and trustworthy sources to ensure the accuracy of the information it provides.
For instance, if you ask about “the impact of social media on consumer behavior,” Perplexity AI retrieves the latest studies, articles, and reports related to this topic. The AI then filters and ranks the results based on relevance, credibility, and recency.
This meticulous process ensures that you receive a concise and accurate response, backed by reputable sources, making it easier for you to find the information you need quickly and reliably.
4. Generating Responses
Perplexity AI generates responses by synthesizing the retrieved information into clear, concise, and contextually accurate answers.
After collecting relevant data from various credible sources, the AI processes and summarizes this information, ensuring that the response directly addresses the user’s query.
For instance, if you ask about “the benefits of content marketing for startups,” the AI will distill key points such as increased brand awareness, cost-effectiveness, and improved customer engagement from multiple sources.
It ensures that the response is coherent and easy to understand, often providing a direct answer followed by additional context or details.
5. Providing Sources
One of the key features of Perplexity AI is its ability to provide sources alongside its responses, enhancing the credibility and depth of the information presented. When you receive an answer, Perplexity AI includes links to the original articles, studies, or websites from which the information was derived.
This allows you to explore the sources directly, verify the facts, and delve deeper into the topic if needed. For example, if you ask about “the latest trends in artificial intelligence,” the AI will not only summarize the trends but also provide links to recent research papers, news articles, or expert blogs.
This transparency ensures that you have access to reliable, verifiable information, making it easier to cross-check details and gain a comprehensive understanding of the subject. By integrating source links, Perplexity AI promotes a well-informed and evidence-based approach to research and information gathering.
Difference Between ChatGPT and Perplexity
Chatgpt and Perplexity both are AI tools but both are different from each other. Chatgpt provides you information but it does not give you the source but Perplexity along with the information also provides you the source from where it got this information. We will know about the rest of the differences in details later, stay with us till the end.
1. Purpose and Functionality
- Perplexity AI: Functions primarily as an AI search engine. It excels in providing precise, real-time information by retrieving data from various sources like Google, Bing, academic papers, and social media. Its main focus is on information retrieval and research.
- ChatGPT: Acts as a conversational AI chatbot designed for generating human-like dialogue. It is more adept at engaging users in interactive conversations and generating creative content, making it suitable for tasks like writing, brainstorming, and coding assistance.
2. Information Retrieval
- Perplexity AI: Offers real-time web search capabilities, providing accurate and well-cited answers. This makes it particularly valuable for researchers and users seeking up-to-date information on specific topic.
- ChatGPT: While it has some web search capabilities for Plus users, it primarily relies on pre-existing knowledge and may not provide the same depth of information as Perplexity. Its responses are based on a vast training dataset, but they may lack real-time accuracy.
3. Creative Content Generation
- Perplexity AI: Allows users to switch between different AI models for generating creative content, but its capabilities in this area are limited compared to ChatGPT. It is more focused on delivering factual information.
- ChatGPT: Excels in generating nuanced and imaginative text due to its advanced natural language processing techniques. It is well-suited for creative writing, drafting articles, and engaging in complex conversations.
4. User Experience
- Perplexity AI: Features a minimalist interface designed for efficient information retrieval, with options for organizing searches and accessing various sources. It is particularly user-friendly for those conducting searches’.
- ChatGPT: While it does not have a dedicated mobile app, it is known for its conversational strengths and adaptability in handling diverse queries. It is designed to maintain context over longer interactions, enhancing user engagement.
5. Target Audience
- Perplexity AI: Best suited for researchers, students, and professionals who require quick, accurate, and properly cited information. It is less effective for those seeking extensive creative content or lengthy dialogues.
- ChatGPT: Appeals to a broader audience, including creative professionals and casual users who need assistance with writing, idea generation, or basic digital tasks. It is versatile and can assist with various tasks beyond just answering question.
Conclusion
In this blog, we learned about an AI tool whose name is Perplexity AI tool and also learned how it works and how we can use it. We learned everything in detail in this blog. We learned how Perplexity tool is different from Chatgpt and the difference between these two.
If you also want to learn about similar AI tools, then hello, my name is Rozy. I teach you in detail about digital marketing and how to use AI tools. If you are interested, click on the buttons given below and register for my free webinar.